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Califia Farms Instagram
Project type
Date
June 2024 - Present
Location
Los Angeles
Led strategy and content development for Califia Farms’ Instagram, maintaining a strong brand voice while achieving a 10%+ engagement rate. From product launches to seasonal campaigns, I crafted and executed visually compelling content that built community, drove conversation, and elevated the brand in the plant-based space.
- Collaborated with 818 on a reel with 2.5M views.
- Shot day of event content at 818 Outpost for Coachella activation
- Worked with Tabasco to create a fun product for April Fools Day pranking. Was featured in many news outlets (Washington Post, Today, etc.)
- Collaborated with Cinnamon Toast Crunch on 3 posts. Highlighting Califia Holiday Seasonals alongside their offerings.
- Generated new followers and brand awareness through the use of monthly giveaways with brands like DedCool, Vacation, Poppi, Olipop, etc.
- Leveraged graphics to create imagery that hit on brand pillars and points of difference for consumers.
https://www.instagram.com/califiafarms/reels/?hl=en
